Desiree van der Gracht
Understanding the influences of our surrounding and our roots makes that we can create innovative designs with true meaning. Desiree is a connector and creates bridges between multiple disciplines. She has a background as an interior designer and in 2015 Desiree graduated from the Design Academy Eindhoven. Her graduation project was nominated for the Rene Smeets Awards and the Keep An Eye Grant. And in 2017 she won the Keep an Eye Design Talent Award.
During the last years Desiree developed herself as an all-round designer. She is a true innovator, has a fascination for environmental psychology and social behaviour and focuses on human centric design.
“As a designer I am always looking for the deeper layer. The right research is the base of creating good and meaningful design. It is important for me that design ads value and improve peoples life. This is why I am following my mission; To create human centric sensory experiences that help people to de-stress."
info@desireevandergracht.com
https://www.desireevandergracht.com
I have a mission; creating human centric sensory experiences to help people to de-stress, improve the sleep quality and to reduce the pain experience. This all started with my graduation project, which I completed at Philips, Innovation design. My graduation has arisen by a personal story translated to society. The original concept was too hard to bring forward due to multiple reasons, therefor I have now a renewed and scalable concept that I want to bring to the market.
When I look around, I have the feeling that human qualities are being swept away more and more from our environment. Today’s society is under high levels of stress, experiences sleep issues in high numbers and 20% of the people experiences chronicle pain everyday. Because of this, I personally feel a very strong urgency to design for the social problems that we face today. My concept, Luminous Breathing Textile, gives an answer to all of this three issues.
During the years I received a lot of positive feedback from the professional market which only strengthened my gut feeling, I need to do something with this project! With this renewed concept I won the Keep an Eye Design Talent Award in 2017. I tried to make steps besides the jobs I had during the last years but my conclusion is, I need to go all in, and that moment is now. Design to Market is the perfect environment for me to move Luminous Breathing Textile from concept to a business.
Since Luminous Breathing Textile has a lot of application possibilities, e.g. home (care), hospitality, office, health care environments etc, I need strategic help / sparring partner for where to start. I have a true passion for the wellbeing of people and therefor it’s for me really important that the market fit should be in line with my mission. After an official validation I need technical help when it comes to product development in the specific area of pneumatics and possible electronics, depending of the proces.
I look very much forward to start at Design to Market and that Design to Market is willing to support me on my mission to create human centric sensory experiences that help people to de-stress, improve the sleep quality and to reduce the pain experience.
Breathing is the key to relax. Desiree is developing a product that helps people to de-stress and is accessible for everybody.